STOCKING STUFFER FOR YOUR SMALL BIZ

Chris Ripley has self-published a short new book (40 pages), Leveraging Your List. The title joins Online Marketing 101 (originally published in 2011 and now in its second edition) in Ripley’s bibliography. Internet marketing has been a growing vehicle for companies looking to enhance visibility, market share and sales. Instrumental to any comprehensive Internet-marketing plan is a list of customers and prospects, and a methodology for reaching them. Leverage Presented in the form of an interview transcript, Ripley discusses how to store, segment and successfully grow your list. His intended audience is the small business owner who may not have the time or manpower to devote to online-marketing activities, and explains various methods to automate, rationalize and even outsource the contact-management process. Ripley is the Owner of the Strategic Marketing Group, headquartered in Waldorf, MD. More information is available at http://strategic-marketing-group.com.