Back in the day, I had a blog on Blog City, a UK-based service. There was a real blogging community in Washington, DC with meet-ups IRL (in real life). There were a number of competing services back then all of whom eventually were under pressure to monetize. When Blog City started to nickel-and-dime its users, I let the blog lapse. I remember that LJ and Blogger were popular; WordPress was the darling of geeks.
Last April, famed writer and hero-murderer George R.R. Martin announced that he was hoisting his ancient blog from his moldering LiveJournal onto his personal website. For casual Game of Thrones fans, it was a minor hiccup at best-most clicked the new link and never looked back.